Do you want to improve the viewability of your advertisement?
Several companies are spending millions of dollars on digital advertising to promote their brands through the advertisement.
Ad viewability acts as an evaluation metric for the online campaigning of ads on social sites as well as regular sites.
Today we will discuss the various ways through which you can improve the viewability rate of your ads.
Place Your Ad On The Front Page
Ads that are positioned on the front page of the website are visible without scrolling down the page. Placing your ads on the front page of a website doesn’t mean that the viewability of your ads has a rate of 100%. This is mainly because a large portion of visitors bounce back or quickly scroll through the page before leaving.
Therefore placing ads on the front page of the website will not ensure a 100% viewability rate but it will help you improve the viewability of your advertisement to a large extent.
Choose The Right Size
The size of your ads plays an important role in the viewability rate. The exact size of the advertisement depends on the type of device audiences are using. So choose the right size of your ads to gain maximum viewability of the audience.
There is a significant variance in terms of the viewability rate of the different ad sizes. For images, you can choose a horizontal ad format of lower height while for video ads choose a larger size to increase its viewability.
Choose The Right Format
To increase the viewability of your ads it is important to place the right format of the advertisement. While designing your ads it is important to keep in mind that it should automatically optimize and fit for the different sized devices.
Choose responsive ad formats like- Slide-In Ads, Dialog Ads, Bar Ads, Interstitial Ads, etc. that can resize itself along with the text and pictures to optimize the display of the devices and matches with the layout and elements on the page.
Embedded ads have a fixed position on the page of the website that can not be closed or removed by the users. Placing these types of ads can increase the viewability rate of the ads as these ads can be easily viewed by scrolling up and down.
Embedded ads attract the audience easily as it can be viewed when a user visits the landing page of the browser. This type of ad easily creates brand awareness among users. However, embedded ads may decrease the overall web browsing experience of users.
Higher Loading Speed
The loading speed of your ads should be high. Whenever a user visits the page or website your ads should be loaded in just a moment with the speed of loading of the website or page. Slow loading speeds decrease the viewability rate of your ads as the pages can be scrolled down by the users.
Try to keep the file size of image and video ads small so that it can even be loaded over the web at an instant speed of the page. A small size image can be loaded easily over the web. This can easily increase the rate of your ad viewability.
I hope this article has helped you in putting insight to increase the viewability of your ads. You can easily increase the viewability of your advertisement by following these ways.
We at WPEducate provide you with an integrated plugin to increase the viewability of your ads. You can use our plugin for your WordPress site to easily place an ad. For more information check: wpadsence.com